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Why isn't gelato more popular in the U.S.?

Best Answers

So when done right, gelato is extremely popular. While ice cream is still 87% of the category according to the National Dairy Association, gelato is experiencing the fastest growth. Additionally, pre-recession, there were absurd investments made in the frozen yogurt space, despite it's polarizing taste profile (sour, tangy). read more

Even gelato is generically referred to as "ice cream" frequently. But the fact is, the FDA regulates what can be called "ice cream", "gelato", "frozen custard" and "frozen yogurt". I loathe "froyo" on a dozen levels. read more

This isn’t your typical yogurt, but don’t be so fast to count it out! Gelato and frozen yogurt shops carry different versions of this popular taste, but yogurt gelato is a new traditional flavor. Yogurt gelato has the tangy taste of yogurt, with the cool and smooth characteristics of gelato. It sometimes even carries the slight taste of citrus. read more

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