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Why was Pepsi Blue a failure?

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I remember vividly when this horror show of a drink came out. My father had a part time job at the local Pepsi distribution center and would ''accidentally' bring home cases of any and all Pepsi products. read more

I remember vividly when this horror show of a drink came out. My father had a part time job at the local Pepsi distribution center and would ‘‘accidentally’ bring home cases of any and all Pepsi products. read more

A: Pepsi Blue was discontinued in 2004 due to controversy surrounding the use of Blue 1, a food dye banned in some countries, and an aggressive marketing strategy that may have alienated consumers. Despite its failure, some consumers continue to seek out Pepsi Blue. read more

Even with the failure of Pepsi Blue, PepsiCo still managed to post double-digit growth. Pepsi Blue was promoted after New York Mets games during the summer of 2002, where the color blue was one of the symbolic colors of the ball club. read more

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Food Product Failures...What Were They Thinking? by ...
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