Why would someone choose UCLA over USC?

The following is all from what I've perceived over the years. Please feel free to comment / correct with actual data. :) Both are great institutions, but as with all things, it depends. Undergrad vs. read more

As an alumnus of UCLA and Los Angeles resident for a decade, there are merits to both schools. As mentioned in other answers, both campuses are beautiful, elite research institutions. read more

Seeing as the tuition rates are comparable at the graduate level, that already removes the largest determinator between the two schools at the undergraduate level. read more