Why would Tim Hortons do Roll Up the Rim?

Every Tim Hortons cup you RRRoll gives you the chance to win a 2018 Honda Civic, CIBC $5000 prepaid cards, FREE Coffee for a year and so much more! read more

There must be. Because, Tim's does not do it for free. Their sales must reflect more returns vs. the cost of the special cups, prizes, & advertising. My point being, if the first Roll-Up-The-Rim had not produced the desired results. Tim's would have shelved the idea and tried something else. read more

15 Things You Didn't Know About Roll Up The Rim Because it's not just a contest. It's a lifestyle. read more

Tim Hortons says it will issue at least 272,598,720 cups this year; if five per cent of Roll Up the Rim players switch from reusable mugs to paper cups, that means that they use roughly an extra 15 million paper cups a year. read more