It is launching “it's most important car” (the new DB11) to target young female drivers — specifically young rich millennial female drivers. Their new target ... But what makes Aston Martin think it can attract millennials, specifically women, away from all the other options available? read more
In fact, the company has reportedly sold only 3,500 cars to women in its entire history. (That's 5 percent of an estimated 70,000 Aston Martins sold between 1913 and last year.) Expanding the product line but betting on the DB11. But clearly, that has to change. read more
The Aston Martin you've been waiting for. Beautiful is evolutionary. Every part of DB11 is designed to create the world’s most alluring DB to date. read more