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Will Super Bowl ratings continue to decline?

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And this is precisely why the decline and fall of the NFL is such a big deal for television—and, truly, for much of the retail industry. Television is a $70 billion advertising business, and the NFL is its keystone. The Super Bowl is by far the largest live broadcast event in the U.S. read more

"If they show a slip in ratings, the consequences will be massive. That price tag—$5 million for 30 seconds—is contingent on how many people are watching." Last year's Super Bowl attracted some 111.3 million viewers, an ever-so-slight decline from 111.9 million the year before. read more

The Super Bowl is by far the largest live broadcast event in the U.S. Football accounts for almost half of Fox’s “gross ratings points” (a common proxy in the ad industry for audience reach) and at least one-eighth of the same measure for CBS, NBC, and ESPN. read more

Even though the early ratings numbers represent an eight-year low in households, a 3 percent drop in the Super Bowl is far from catastrophic. Considering that the NFL is dealing with a double-digit viewership decline over the regular season, a mere 3 percent drop can almost be considered a win. read more

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