Will the Coca-Cola company eventually fail?

Coca Cola as brand will not fail as you expect it to . It won't crumble into a torn bit of sheet. True fact the brand has been losing a bit of its revenue but that's mainly due to its main competitor in the industry and it's quite usual that it happens. read more

Coca-Cola showed signs of cracking when it launched a commercial featuring Donald Keough, the longtime president of the Coca-Cola Company in 1985. "We're bringing it back, the original taste of Coca-Cola returns as Coca-Cola Classic and soon America will have a real choice: the new taste of Coke or the original taste of Coca-Cola Classic," said Donald Keough, Pres. Coca-Cola Company. read more

In the mid-1980s, the Coca-Cola Company made a decision to introduce a new beverage product (Hartley, 1995, pp. 129–145). The company had evidence that taste was the single most important cause of Coke’s decline in the market share in the late 1970s and early 1980s. read more