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Top Ten Hidden Messages in Logos

FedEx
FedEx

The shipping company's logo is probably one of the best-known in the world of "hidden image" logos. For those who are unaware, take a look between the "E" and the "X," where the negative space forms an arrow.

source: cnbc.com
Wendy's
Wendy's

Famous for their chocolate and appropriately themed amusement park, Hersheypark, the logo on The Hershey Company's Hershey's Kisses product has a hidden logo: an extra Kiss.

source: cnbc.com
Baskin-Robbins
Baskin-Robbins

13 famous logos with hidden messages. ... Baskin-Robbins. ... VP of marketing for Baskin-Robbins, told CNBC that the logo is "meant to convey the fun and energy of ...

source: cnbc.com
LG. Source: LG. ...
LG. Source: LG. ...

13 famous logos with hidden messages. Karissa ... told CNBC that the logo is "meant to convey the fun and energy of the Baskin-Robbins brand" as well ... Source: LG ...

source: cnbc.com
image: hitc.com
Tostitos
Tostitos

The logo for tortilla chips and dips manufacturer Tostitos, owned by PepsiCo, is a prime example of "once you've seen it, you can't un-see it." Initially, the logo appears to be the Tostitos name in front of a vibrantly colored background.

source: cnbc.com
Hershey's Kisses
Hershey's Kisses

In the Hersheys Kisses logo there is hidden Hershey’s chocolate kiss filling the space between the ‘K’ and the ‘I’. Elefont Elefont is another assumed simple logo but its got a hidden design element.

image: cnbc.com
Hope for African Children Initiative (HACI)
Hope for African Children Initiative (HACI)

Hope for African Children Initiative (HACI) Source: Hope For African Children Supporting African communities is the pillar of HACI's mission and it's clearly reflected in the organization's vibrant logo.

source: cnbc.com
image: hitc.com
Toblerone
Toblerone

Toblerone Look! There's a bear in the mountain! There's also something hidden in the candy's name: Toblerone is a portmanteau of its creator’s name, Theodor Tobler, and “torrone,” an Italian word for a type of nougat.

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