Ask questions that invoke your employer brand. Don’t just tell the candidate what drives your organization -- lead them with the questions you ask. Companies tend to emphasize their employer brand with new hires, but less so with applicants in the midst of the candidate experience, according to Mosley.
With hundreds of Internet pages dedicated to types of interview questions and all listing the same “general” type questions (what are your strengths, where do you see yourself in 10 years, etc.), employers are now steering away from these types of questions and introducing a new set of questions that test your creativity and flair.