The five kinds of audiences in business communication are the initial audience members, gatekeepers, primary and secondary audience members, and watchdogs. Initial The initial audience members are the first to hear or read a business communication message before forwarding it or repeating it to others.
PRIMARY AND SECONDARY AUDIENCES. Primary audiences are those who receive the communication directly. Secondary, or "hidden", audiences include anyone who may indirectly receive a copy of the communication. These include anyone who will receive a copy, need to approve, will hear about, or be affected by your message.