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Types of Billboards

Billboard Advertising
Billboard Advertising

The name billboard is derived from the term "billing board," and is a large outdoor advertising space designed to capture the attention of motorists and pedestrians. Typically placed around high traffic areas (both automotive and foot traffic), billboards are meant to be simple, striking, and creative.

Classic Billboard–Also Known as a Bulletin
Classic Billboard–Also Known as a Bulletin

Types of Billboards. The advancements in today’s world have created more and more ways to advertise. ... Classic billboard–also known as a Bulletin.

Guerrilla Advertising (aka Ambient Media)
Guerrilla Advertising (aka Ambient Media)

Guerrilla projection advertising is an effective addition to campaigns of a considerable size, for example a product launch, the release of a new film, retail promotions etc. As with several guerrilla marketing techniques, guerrilla projection advertising may incur fines or penalties for advertising without the consent of the building owner.

Mobile Billboards
Mobile Billboards

Used to reach motorists and pedestrians in virtually any locale in metropolitan markets. Features. A mobile billboard can be used to achieve market saturation, or skewed to reach a specific demographic target.

Painted Billboards
Painted Billboards

A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers.

Point of Sale Displays
Point of Sale Displays

A business’ point of sale advertising display is only as good as the ad itself so it’s important to spend time carefully determining what potential customers want to see. Still images, like billboards, should be image-heavy and contain only the necessary information, and digital video ads need to be engaging and professionally produced.

Posters
Posters

Poster packages are designed to saturate the market and reach customers where they live, work and play. Reach a wide audience and make a dramatic impact by flooding the market with Poster ads. With our Poster package, your ad will run simultaneously on several different Poster locations in a specified market area to saturate the region (typically for 30 and 60 day periods).

source: lamar.com
Scented Billboard
Scented Billboard

Billboards are also used to advertise national or global brands, particularly in more densely populated urban areas. According to the Outdoor Advertising Association of America, the top billboard advertisers in the United States in 2017 were McDonald's, Apple and GEICO.

image: toxel.com
Street Furniture
Street Furniture

Find this Pin and more on Billboards + Street Furniture by inkba. Duct Tape - Smart, obvious and brilliant marketing. I'm quite sure this campaign will stick in viewers heads. This is an awesome ad. It shows that you can fix almost anything with duct tape. Its not a bad design at all.

source: pinterest.com
Three-Dimensional Billboards
Three-Dimensional Billboards

However, those known three-dimensional billboards do not have some of the most desirable features of billboards, which are (1) the versatility to change the advertisement easily and/or remotely, and (2) the capability to provide animation.

Transit Advertising and Wraps
Transit Advertising and Wraps

Circulating in the busiest areas of major metropolitan cities, bus advertising offers exposure to local commuters, drivers and pedestrians. These ‘moving billboards’ are typically displayed on the bus exterior and come in a variety of sizes and high-impact formats to reach your audience.

source: lamar.com

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