The question then is this... how can businesses successfully sell to "tightwad" customers without wasting their time? The 3 Different Types of Customers. As I mentioned, "tightwads" are harder to sway in their purchasing decisions because they feel more pain for each purchase.
Spendthrifts experience no buyer’s remorse. In fact, they actually get their good feelings from being able to spend money. The more money they spend, the better they feel. Spendthrifts do not anticipate spending pain – they don’t experience buyer’s remorse so they don’t anticipate the remorse, either.
There are three types of buyers. The first thing to understand is that there are three main types of buyers: the average spenders, the spendthrifts, and the tightwads. The labels here are probably enough explanation, but let me dig in a little deeper so you can understand how these three types of buyers can influence your marketing efforts.