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Types of Connotation

Negative
Negative

Negative connotation is a bad feeling or emotion that people get when hearing a specific word or phrase. In writing, you need to be very careful when using words that have negative connotations to avoid changing the meaning of your writing. Words with the same denotation can give people very different feelings.

source: study.com
Positive
Positive

Positive connotations are associations that are good or affirmative and make one think and feel good things when reading those words. A word's connotation can make the word feel positive or affirmative in the context it's used.

source: study.com