Analytical CRM supports organizational back-office operations and analysis. It deals with all the operations and processes that do not directly deal with customers. Hence, there is a key difference between operational CRM and Analytical CRM.
Collaborative CRM is an approach to customer relationship management (CRM) in which the various departments of a company, such as sales, technical support, and marketing, share any information they collect from interactions with customers.
Operational CRM is a subset of CRM focusing on the direct interactions of the customer with the company, with a view to keeping the customer satisfied and happy, thus helping the company grow. There are two main methods by which a customer can have direct interactions with the company.