By identifying the attractiveness of each market segment in your marketing plan using a set of descriptive criteria, you are better able to choose the right target market and then develop an effective positioning strategy based on the target market you have chosen to pursue.
In 2010, approximately 57 million people – nearly 20 percent of the United States population – were living with some type of disability according the U.S. Census Bureau. Of those, more than 38 million had a severe disability. This means that one in five people in the United States is living with some type of disability.
Gender statistics are defined as statistics that adequately reflect differences and inequalities in the situation of women and men in all areas of life (United Nations, 2006). This definition closely follows the Beijing Platform for Action, which was adopted at the Fourth World Conference on Women ...
estimates produced annually by the Census Bureau’s Population Division from Census 2000 and 2010 and updated using building permit data, estimates of housing loss, and other administrative record data. Doing so makes the CPS/HVS estimates of housing units more comparableto other Census Bureau housing s urveys
The state with the highest median household income in the United States as of the US Census Bureau 2009 is Maryland with $69,272, followed by New Jersey, Connecticut and Alaska, making the Northeastern United States the wealthiest area by income in the entire country.
Psychographic segmentation is used by marketers to base sales decisions on a variety consumer traits. Marketers break down prospective consumers using psychographic segmentation. Psychographic segmentation aids marketers in discovering consumer needs, wants and buying practices.
The United States Census Bureau also classifies Americans as "Hispanic or Latino" and "Not Hispanic or Latino", which identifies Hispanic and Latino Americans as an ethnicity (not a race) distinct from others, and comprising the largest minority group in the nation.