Annette's Perfect Cleanser Company was a 1930s era firm which manufactured a dry powder which was useful for removing spots and stains from clothing. Packages of the powder sold for $0.10, $0.25, and $0.50 in 1932. The F.W. Woolworth Company featured the cleaning item in full window displays.
Ariel is a marketing line of laundry detergents made by Procter & Gamble. It is the flagship brand in Procter & Gamble's European, Algerian, Turkish, Indian, Pakistani, Japanese, Filipino, Mexican, Brazilian, Chilean, Peruvian, Ecuadorian, Colombian and Venezuelan portfolios.
Biz isn't actually a laundry detergent at all, but instead is actually a laundry stain remover and presoaker that is designed to act as a booster to your normal detergent. It contains "stain fighting enzymes" plus oxygen bleach which, the advertising says, helps it to act on many types of stains.
How detergents work can vary between brands; however, one useful component in many detergents is enzymes. Detergent enzymes work by targeting particular molecules such as fats or starches. As enzymes are powerful, fast-acting proteins, very little is required to get rid of dirt – Breeze, for example, uses innovative 4-enzyme technology to removes stains better than ever before.
The runner-up, Tide Plus Bleach Alternative, comes out to 24¢ per load, while Kirkland Ultra Clean costs about 13¢ a load, for comparison. If you want to pay considerably less per load but don’t mind less effective performance, go for the budget pick. Last, this variation of Tide also doesn’t have a scent.
Cold Power is a brand of laundry detergent by Colgate-Palmolive. It was sold in the United States during the 1960s and into the early 1970s, but the brand was discontinued due to lagging sales. The brand is still being sold in Australia, New Zealand, South Africa and many other countries.
Costco brand Kirkland Ultra Clean liquid is an incredible value, especially considering that it outperformed plenty of more expensive detergents. It beat out our top pick in our odor testing panel, but didn’t do quite as well with stains. At 13¢ a load, it costs about half as much as the top Tide.