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Types of Digital Advertising

Affiliate Marketing
Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.

Association
Association

The Digital Marketing Association is a not-for-profit membership organization for digital marketing professionals. The Digital Marketing Association is a not-for-profit membership organization for digital marketing professionals.

source: dmaglobal.com
Bandwagon
Bandwagon

bandwagon digital media is the brainchild of marketing and design executive mara sofferin. prior to launching bandwagon, sofferin was the vice president of marketing at cottagecountry.com, one of canada’s fastest growing internet ventures.

Claims
Claims

Advertising directed to children raises special issues. That's because children may have greater difficulty evaluating advertising claims and understanding the nature of the information you provide. Sellers should take special care not to misrepresent a product or its performance when advertising to children.

source: ftc.gov
Content Marketing
Content Marketing

Content marketing differs from advertising in two fundamental ways. First, content resides on owned or earned media. If there's a media buy involved, it's advertising, not content marketing. Second, content marketing is a pull, rather than a push, strategy. Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.

source: adage.com
Direct Mail, Catalogues and Leaflets
Direct Mail, Catalogues and Leaflets

Direct mail advertising can include cooperative mailings, where a company's ad goes out with other businesses, or a solo advertising piece that only contains information from one business. Cooperative advertising saves a company money, but solo ads are more effective in generating leads and orders.

Directories
Directories

Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising – digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.

source: marketo.com
Display Ads
Display Ads

Display advertising is advertising on websites or apps through banners or other ad formats made of text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.

Email Campaign Managers:
Email Campaign Managers:

A digital marketing manager also identifies and evaluates new digital technologies and uses Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.

Email Marketing
Email Marketing

Digital Marketing is a broad term that covers advertising through online channels such as search engines, websites, social media, email, and mobile apps.

source: marketo.com
Influencer Marketing
Influencer Marketing

10 Reasons Why Influencer Marketing is the Next Big Thing For the visionary marketer, the rise of the social media influencer creates a world of possibilities. It opens up a new channel for brands to connect with consumers more directly, more organically, and at scale.

source: adweek.com
Magazine
Magazine

Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising – digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.

source: marketo.com
Newspaper
Newspaper

Like digital marketing? We do too. AdAge Digital brings you stories about new technologies for reaching consumers and building brands.

source: adage.com
Online
Online

Online marketing also commonly referred to as ‘internet’ marketing is a subset of digital marketing. The main characteristic of online marketing is that it requires a live internet connection to work, so, for instance, if you run a PPC campaign for your business you are doing a form of online marketing.

Outdoor and Transit
Outdoor and Transit

We have a multitude of out of home advertising solutions, all of which offer their own unique impact – billboards, advertising posters, walls, bus and rail media, street furniture, specialty signage, digital, mobile billboards, sports media and more – that are sure to fit your needs.

image: h-c.ie
Pay Per Click Advertising (PPC)
Pay Per Click Advertising (PPC)

Why PPC is Important to Digital Marketing. Pay per click advertising can generate traffic right away. It’s simple: Spend enough, get top placement, and potential customers will see your business first.

source: portent.com
Promotions
Promotions

Digital marketing, the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing in that it uses channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

source: sas.com
Public Relations (PR)
Public Relations (PR)

PR has changed massively; it isn't just about media relations and churning out press releases like it used to be a decade ago. Digital PR is all about combining traditional PR with content marketing, social media and search: transforming static news into conversations and bypassing media to speak directly to your target audience online.

Radio
Radio

Everything you need know about ad tech platforms, ads types, tracking, and dynamic ad content to create an effective digital advertising strategy. Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television.

source: marketo.com
image: magcloud.com
Radio Advertising
Radio Advertising

6. Digital Advertising Is More Efficient Than Traditional Media. While it is dangerous to generalize about media costs given the wide array of choices within each medium, digital advertising can generally be seen to be among the most efficient means of reaching an audience.

Remarketing/Retargeting
Remarketing/Retargeting

Retargeting is most often used to describe online ad placements and display ads, served based on a user’s activity on your site. A user comes to your site, a cookie’s set and you can now target ads to them on other sites they visit, hence the term retargeting.

source: rejoiner.com
Repetition
Repetition

Marketing experts like to debate the “right ways” to calculate effective frequency. Some say repeating a message three times will work, while many believe the “Rule of 7” applies. There was a study from Microsoft investigating the optimal number of exposures required for audio messages.

Search Engine Marketing (SEM)
Search Engine Marketing (SEM)

SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines. Related SEM Synonyms & Acronyms “Search Engine Marketing” was once was used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities.

Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO)

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

Search Engine Optimization (SEO)
Search Engine Optimization (SEO)

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

Social Media Marketing
Social Media Marketing

The difference between digital marketing and social media is simply that social media is part of Internet marketing which is a subset of digital marketing! The difference between digital marketing and social media is that social media is just one of the available channels of digital marketing.

Television
Television

Advances in TV advertising technology now allow for much more cost effective advertising investments and performance models. Many companies are successfully integrating digital marketing strategies with direct response TV advertising, print, and radio.

source: forbes.com
Viral Marketing
Viral Marketing

Viral marketing can be effective as a stand-alone tool or as part of a larger marketing campaign. It can be used by both large and small companies, but can be especially attractive to smaller business, as it can be more cost-effective than traditional marketing efforts.

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