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Types of Digital Marketing

Affiliate Marketing
Affiliate Marketing

Affiliate marketing has no different meaning under digital marketing. Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.

source: quora.com
Content Creation
Content Creation

$135 billion was spent on digital marketing content in 2014 78% of CMO’s think custom content is the future of marketing 65% of your audience are “visual learners”

Content Marketing
Content Marketing

Content marketing differs from advertising in two fundamental ways. First, content resides on owned or earned media. If there's a media buy involved, it's advertising, not content marketing. Second, content marketing is a pull, rather than a push, strategy. Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.

source: adage.com
Digital Display Advertising
Digital Display Advertising

Targeted display advertising uses banners (static images, video and HTML5) of various sizes to display advertisements on websites and apps while users surf the web. Targeted display advertising is a type of digital marketing that targets potential customers based on a wide set of variables, such as demographics, online habits and interests.

source: 3ddigital.com
Display Advertising
Display Advertising

Targeted display advertising uses banners (static images, video and HTML5) of various sizes to display advertisements on websites and apps while users surf the web. Targeted display advertising is a type of digital marketing that targets potential customers based on a wide set of variables, such as demographics, online habits and interests.

source: 3ddigital.com
E-Mail Marketing
E-Mail Marketing

Digital Marketing is a broad term that covers advertising through online channels such as search engines, websites, social media, email, and mobile apps.

source: marketo.com
Email Campaign Managers:
Email Campaign Managers:

A digital marketing manager also identifies and evaluates new digital technologies and uses Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.

Influencer Marketing
Influencer Marketing

10 Reasons Why Influencer Marketing is the Next Big Thing For the visionary marketer, the rise of the social media influencer creates a world of possibilities. It opens up a new channel for brands to connect with consumers more directly, more organically, and at scale.

source: adweek.com
Mobile Marketing
Mobile Marketing

Digital Marketing is a new arena for marketing people, a new language to learn, and new playing field to conquer. Digital Marketing is the new TV ad that cost less, produces measurable results and if done correctly, can work far better than a TV and newspaper ad put together.

Pay Per Click Advertising (PPC)
Pay Per Click Advertising (PPC)

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Public Relations (PR)
Public Relations (PR)

PR has changed massively; it isn't just about media relations and churning out press releases like it used to be a decade ago. Digital PR is all about combining traditional PR with content marketing, social media and search: transforming static news into conversations and bypassing media to speak directly to your target audience online.

Radio Advertising
Radio Advertising

The difference between digital marketing and social media is that social media is just one of the available channels of digital marketing. Many people believe that by engaging on social media they are doing digital marketing but this is not 100% true as there are many more components that make up a digital marketing campaign.

image: magcloud.com
Referral Marketing
Referral Marketing

Internet marketing is also a popular way to spread the word about referral marketing programs, both for physical and online businesses. This can be done through e-mail marketing campaigns, banner advertising, or even e-mail signatures with links to a referral program sign-up page.

Retargeting and Remarketing
Retargeting and Remarketing

A Retailer’s Perspective on Retargeting vs. Remarketing Adam Saraceno is the Vice President of Marketing at Peak Design, a manufacturer and retailer of innovative DSLR accessories who raised $364,698 for their first product on Kickstarter (full disclosure: Adam is a Rejoiner customer and uses AdRoll for display retargeting).

source: rejoiner.com
Search Engine Marketing (SEM)
Search Engine Marketing (SEM)

SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines. Related SEM Synonyms & Acronyms “Search Engine Marketing” was once was used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities.

Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO)

Our recommendations on SEO best practice Search Engine Optimisation (SEO) is arguably THE most cost-effective digital marketing technique, but also the most challenging to get right. Our SEO resources are aimed at marketers who need to ask the right questions …..

Search Engine Optimization (SEO)
Search Engine Optimization (SEO)

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

Social Media Marketing
Social Media Marketing

Social media is strongly associated with a content strategy i.e. you create content and use social media to promote it while a digital marketing can concentrate entirely on banners (either on the Internet, TV or billboards) for promotion.

Social Media Marketing (SMM)
Social Media Marketing (SMM)

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

Viral Marketing
Viral Marketing

Viral marketing uses the messenger, message and environment effectively to achieve successful visibility and a desired effect. Viral marketing uses the messenger, message and environment effectively to achieve successful visibility and a desired effect.