Content marketing differs from advertising in two fundamental ways. First, content resides on owned or earned media. If there's a media buy involved, it's advertising, not content marketing. Second, content marketing is a pull, rather than a push, strategy. Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.
10 Reasons Why Influencer Marketing is the Next Big Thing For the visionary marketer, the rise of the social media influencer creates a world of possibilities. It opens up a new channel for brands to connect with consumers more directly, more organically, and at scale.
PPC stands for Pay-Per-Click. It is an online advertising strategy that uses paid advertisements to direct traffic to your website. These advertisements can be displayed in search engines such as Google or Bing and on sites like Facebook and LinkedIn.
PR has changed massively; it isn't just about media relations and churning out press releases like it used to be a decade ago. Digital PR is all about combining traditional PR with content marketing, social media and search: transforming static news into conversations and bypassing media to speak directly to your target audience online.
Viral marketing can be effective as a stand-alone tool or as part of a larger marketing campaign. It can be used by both large and small companies, but can be especially attractive to smaller business, as it can be more cost-effective than traditional marketing efforts.