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Types of Emotional Appeal

Anger
Anger

Appeal to Emotion (also known as: argument by vehemence, playing on emotions, emotional appeal, for the children) Description: This is the general category of many fallacies that use emotion in place of reason in order to attempt to win the argument.

Bandwagon
Bandwagon

Humor appeals make consumers laugh and create an emotional link with the product. A well-executed humor appeal enhances recollection, evaluation and the intent to purchase the product. Advertisers link the product with the humor.

Disgust
Disgust

An appeal to emotion is a specific type of fallacy in which one manipulates another's emotions to win an argument. Emotional appeals do not rely on facts or evidence; rather, they rely on playing on emotions.

Empathy and Compassion
Empathy and Compassion

Empathy vs Compassion When using the words of empathy and compassion, it is many peoples conception that they are of the same meaning. Although commonly used in the same circumstance, it is paramount to understand the difference between the two expressions.

Ethos: Moral Expertise and Knowledge
Ethos: Moral Expertise and Knowledge

Ethos: Appeal to Values/Trust Ethical appeals have two facets. On the one hand, an ethical appeal means tapping into the values or ideologies that the audience holds, for example, patriotism, tradition, justice, equality, dignity for all humankind, self preservation, or other specific social, religious or philosophical values (Christian values, socialism, capitalism, feminism, etc).

Fear and Anxiety
Fear and Anxiety

Anxiety, Fear, and Emotional Appeal. Like many people watching the unfolding campaign, I have been somewhat surprised by the initial appeal of Donald Trump’s rhetoric and style. Some colleagues and friends tell me that they cannot understand how someone who seems so bombastic, misogynistic, and contemptuous could become so popular.

Guilt
Guilt

But for marketers, guilt can be a very desirable emotion as it is an effective way to attract consumer attention, sell products or even change the way people behave. A new book claims that guilt has taken over from fear as a dominant human emotion.

Humor
Humor

Humor. Humor appeals make consumers laugh and create an emotional link with the product. A well-executed humor appeal enhances recollection, evaluation and the intent to purchase the product. Advertisers link the product with the humor.

Logos
Logos

Pathos (appeal to emotion) is a way of convincing an audience of an argument by creating an emotional response to an impassioned plea or a convincing story. Logos (appeal to logic) is a way of persuading an audience with reason, using facts and figures.

Pathos: An Appeal to the Audience's Emotions
Pathos: An Appeal to the Audience's Emotions

Pathos (appeal to emotion) is a way of convincing an audience of an argument by creating an emotional response to an impassioned plea or a convincing story. Logos (appeal to logic) is a way of persuading an audience with reason, using facts and figures.

Pride
Pride

This research examines the persuasive effect of emotional appeals on members of collectivist versus individualist cultures. The results of two experiments demonstrate that ego-focused (e.g., pride, happiness) versus other-focused (e.g., empathy, peacefulness) emotional appeals had to more favorable attitudes for members of a collectivist ...

Rational
Rational

We're both rational and emotional beings, they argue, and it's foolish to focus your marketing campaigns on one or the other. By that reasoning, the most effective campaigns deploy both reason and emotion to support your product.

Relief
Relief

Find out what emotional appeals are and how they can make your writing more persuasive in this lesson. Learn how to create emotional appeals and...

source: study.com
Sadness
Sadness

The Advertising Education Foundation lends authority to the importance of emotional appeals by calling attention to the fact that the average person is exposed to more than 3,000 ads per day. It would be impossible to process the content of these ads with the conscious mind even if the brain was actively engaged 24/7.

Sensuality
Sensuality

Sensuality. One of the most common adages used in advertising circles is "sex sells." While this may generalize the point a bit, sensual messages appealing to basic human desires for sexuality, romance and relationships work and are commonly used.