Types of Influence
Amplification Hypothesis . Explanations > Theories > Amplification Hypothesis. Description | Research | Example | So What? | See also | References . Description. Displaying certainty about an attitude when talking with another person will act to increase and harden that attitude.
Minority Influence, Conversion techniques. References. Moscovici, S. (1980). Toward a theory of conversion behavior. In L. Berkowiyz (Ed.), Advances in Experimental Social Psychology, 13, 209-239. New York: Academic Press. Chryssochoou, X. and Volpato, C. (2004).
Steven A. McCornack published this theory in COMMUNICATION MONOGRAPHS, Volume 59 in March of 1992. His theory collaborates studies, information and concepts from other communication theorists who have also presented theories regarding deceit and manipulation in interpersonal communication.
A quick Wikipedia search will offer the following definition: “Priming is an implicit memory effect in which exposure to a stimulus influences a response to a later stimulus.” Let’s unpack that. ‘implicit memory effect’ - whatever priming is, it is occurring below the surface of conscious thought.
The norm of reciprocity is just one type of social norm that can have a powerful influence on our behavior. This rule operates on a simple principle: We tend to feel obligated to return favors after people do favors for us.
Influence: The Psychology of Persuasion. Chapter 6: Scarcity: The Rule of the Few . The principle of scarcity is based on the future unavailability of something, even if we don't need it: "[O]pportunities seem more valuable to us when their availability is limited" (238).
The sleeper effect is controversial because the influence of a persuasive communication is greater when one measures the effect closer to the presentation instead of farther from the time of the reception.
Social influence occurs when a person's emotions, opinions, or behaviors are affected by others. Social influence takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing.