Cause marketing is especially well-suited to companies that market their goods directly to consumers (See also B2C Marketing). Specifically, companies that sell physical products, displayed in stores and designed for purchase more than once, can benefit from cause marketing.
Monopolistic competition is a middle ground between monopoly, on the one hand, and perfect competition (a purely theoretical state), on the other, and combines elements of each. It is a form of competition that characterizes a number of industries that are familiar to consumers in their day-to-day lives.
Pure or perfect competition is a theoretical market structure in which a number of criteria such as perfect information and resource mobility are met. Pure or perfect competition is a theoretical market structure in which a number of criteria such as perfect information and resource mobility are met.
Relationship marketing is a facet of customer relationship management (CRM) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales. The goal of relationship marketing (or customer relationship marketing) is to ...
Viral marketing can be effective as a stand-alone tool or as part of a larger marketing campaign. It can be used by both large and small companies, but can be especially attractive to smaller business, as it can be more cost-effective than traditional marketing efforts.