Types of Market Research

A personal interview survey, also called as a face-to-face survey, is a survey method that is utilized when a specific target population is involved. The purpose of conducting a personal interview survey is to explore the responses of the people to gather more and deeper information.

Focus groups are conducted as part of a series in which the participants vary but the area of interest is constant. Conducting several focus groups can help smooth any irregular group differences, for instance, when a particular group simply does not warm to the topic or to the moderator (or even to each other).

Observational marketing research is a qualitative method of collecting and analyzing information obtained through directly or indirectly watching and observing others in natural or planned environments.

One-on-one interviews are likely the right choice for your research study if the subject matter is sensitive or very detailed, or if the research is required to generate insights based on the types of personal perspectives, stories and experiences that are unlikely to be shared in a group discussion.

Conduct Online Surveys. Another way to gauge public opinion is through online surveys. While not as scientific as in-person or phone surveys that use a random sampling of the population, online surveys are a low-cost way to do market research about whether an idea or a product will be appealing to consumers.

The telephone survey approach is usually utilized when there is a need to collection information via public opinion polling. In other words, phone surveys are ideal for data gathering which takes anyone from the general population as potential respondents.

Postal surveys Quality responses at a lower price. The internet pervades the 21st century. But postal surveys are still a valuable research technique. You need to use incentives and reminders carefully. But postal survey response rates and quality of response are often better than other surveys.

Telephone Interview Market Research. Telephone interviews are similar to other forms of market research interview, but are carried out over the phone. Telephone interviews fall under two broad categories - teledepths and quantitative interviews.

Test Marketing. Test marketing is a tool used by companies to provide insight into the probable market success of a new product or effectiveness of a marketing campaign. Test marketing can be used by a business to evaluate factors such as the performance of the product, customer satisfaction or acceptance of the product, the required level of material support for the full launch, and distribution requirements for a full launch.

Market research is the use of surveys, product testing and focus groups to assess the viability of a new product or service. Market research is the use of surveys, product testing and focus groups to assess the viability of a new product or service.