Behavioral segmentation is key to understanding your target market and creating an effective email campaign to drive conversions. Behavioral segmentation is key to understanding your target market and creating an effective email campaign to drive conversions.
By identifying the attractiveness of each market segment in your marketing plan using a set of descriptive criteria, you are better able to choose the right target market and then develop an effective positioning strategy based on the target market you have chosen to pursue.
B2B segmentation is an essential skill of the business-to-business marketer. Find out what makes b2b market segmentation different and uniquely challenging. This article contains practical examples of b2b customer segmentation works, and how segments can be used to classify customers and prospects.
Geographic segmentation is one type of customer segmentation that is extremely easy to implement, as many companies often have their customers’ addresses from landing pages, or their credit cards. Customer Segmentation: Demographic B2C. Demographic segmentation is segmenting the market based on certain characteristics of the audience. Characteristics often include, but are certainly not limited to: race, ethnicity, age, gender, religious, education, income, marital status, and occupation.
Psychographic segmentation is quite similar to behavioral segmentation. But psychographic segmentation also takes the psychological aspects of consumer buying behavior into accounts. These psychological aspects may be consumers lifestyle, his social standing as well as his AIO.
Demographic segmentation is market segmentation according to age, race, religion, gender, family size, ethnicity, income, and education. Demographics can be segmented into several markets to help an organization target its consumers more accurately. With this type of segmentation, an organization can categorize the needs of consumers.
Before discussing psychographic or lifestyle segmentation (which is what most of us mean when using the term “segmentation”), let’s review other types of market segmentation. Our focus is on consumer markets rather than business markets, but most of the following concepts also apply to B2B.
Psychographic segmentation is dividing your market based upon consumer personality traits, values, attitudes, interests, and lifestyles. Segmentation will allow you to better develop and market your products because there will be a more precise match between the product and each segment's needs and wants.