The cause marketing manager is responsible for setting and meeting cause marketing goals and creating an awareness of the partnership outside of the organization. As such, this role requires the ability to be assertive as an individual, work as part of a team, and communicate effectively both orally and in writing.
Email marketing managers head up email campaigns at companies, informing consumers and business partners of new products, new events, or company updates. If you've ever bought a product online and subscribed to that company's newsletter, that's a prime example of what an email marketing manager leads.
Focus groups are conducted as part of a series in which the participants vary but the area of interest is constant. Conducting several focus groups can help smooth any irregular group differences, for instance, when a particular group simply does not warm to the topic or to the moderator (or even to each other).
The Interview Guide is the one-on-one interview equivalent of the focus group discussion guide, and, similar to a discussion guide it should be developed by the moderator in collaboration with the client and with the objectives of the research project in mind.
Gravis Marketing is a reliable and respected phone polling and phone survey business — though we offer a large array of other services as well — that has conducted polls and surveys that have been reported on in the New York Times, the Orlando Sentinel, The Hill, and Real Clear Politics.
Product management is an organizational lifecycle function within a company dealing with the planning, forecasting, and production, or marketing of a product or products at all stages of the product lifecycle. Similarly, product lifecycle management (PLM) integrates people, data, processes and business systems.
As a relative newcomer to the digital marketing world, I've decided to write a series of 'beginner's guides' to uncover what is meant by certain terms, trends and technological advances in digital; being both a travel guide and a personal investigation.
A search engine optimization specialist (or SEO specialist) is someone who analyzes a client's website and implements any necessary changes in order for it to be optimized for search engines. Search engine optimization specialists can be a company employee, an individual consultant, or can work for an SEO consulting firm.
Responsibilities of the Social Media Manager. The first responsibility of a Social Media Manager is to develop and implement a social media marketing plan. The marketing plan will include the following components and should be reviewed no less than every 90 days.