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Types of Marketing Research

Cause Marketing
Cause Marketing

Cause marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit.

source: fashionbi.com
Diversity Marketing
Diversity Marketing

Diversity marketing involves acknowledging that marketing and advertising must offer alternative ways of communicating to these diverse groups. With that knowledge, diversity marketers aim to develop a mix of different communication methods, in order to reach people in each of the diverse groups present in the market.

Face-to-Face Surveys
Face-to-Face Surveys

A personal interview survey, also called as a face-to-face survey, is a survey method that is utilized when a specific target population is involved. The purpose of conducting a personal interview survey is to explore the responses of the people to gather more and deeper information.

Focus Groups
Focus Groups

Focus groups are conducted as part of a series in which the participants vary but the area of interest is constant. Conducting several focus groups can help smooth any irregular group differences, for instance, when a particular group simply does not warm to the topic or to the moderator (or even to each other).

Internet Marketing
Internet Marketing

Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from websites or emails.

source: webopedia.com
Observation
Observation

Through direct observation of people, marketing specialists are able to identify actions and watch how subjects respond to various stimuli. For a small business, observational marketing research is one of the most simple ways that one can find out many things about their customers and clients.

One-on-One Interviews
One-on-One Interviews

One-on-one interviews are likely the right choice for your research study if the subject matter is sensitive or very detailed, or if the research is required to generate insights based on the types of personal perspectives, stories and experiences that are unlikely to be shared in a group discussion.

Online Surveys
Online Surveys

Baron revised.qxd 10/07/02 10:12 Page 361 International Journal of Market Research Vol. 44 Quarter 3 Online surveys in marketing research: pros and cons Janet Ilieva,* Steve Baron† and Nigel M. Healey* *Manchester Metropolitan University and †Monash University In a recent article on conducting international marketing research in the twenty ...

source: academia.edu
Paid Advertising
Paid Advertising

Advertising, because it involves so many layers—including art and design, ad placement, and frequency—is the most expensive part of all marketing plans. Public relations (because it is very labor intensive) is the second most expensive marketing component, and market research is the third most expensive.

Phone Surveys
Phone Surveys

Telephone Surveys . Businesses and organizations use telephone surveys as a quantitative marketing research methodology for determining what people think and how they behave.

Postal Surveys
Postal Surveys

Market Street Research has conducted mail surveys for many types of businesses and organizations, such as chambers of commerce, retail and manufacturing companies, banks, hospitals and educational institutions.

Relationship Marketing
Relationship Marketing

Relationship marketing is a marketing approach that acknowledges the importance of both the buyer and the seller in the marketing process. The core concept is to build long-term relationships with customers.

source: study.com
Telephone Interviews
Telephone Interviews

3 [Handle Phone Interviews] | 7 Tips on Handle Phone Interviews 4 [First Telephone] | Reply After the First Telephone Interview When you’re trying to learn more about your target customers and what sort of advertising or promotions work best with them, your market research may include interviews.

Test Marketing
Test Marketing

Companies often use test marketing before a new product or new advertising campaign is completely rolled out. In this lesson, you'll learn what...

source: study.com
Testing
Testing

Before the decision to test market a new product is even considered, we believe that to properly evaluate it, it is important to research all aspects of the product in the form in which it will ultimately be presented to the public.

source: hbr.org
Transactional Marketing
Transactional Marketing

Transactional marketing has one focus: sales, sales, sales. Using a healthy dose of the marketing mix's product, price, place and promotion, brands look at transactional marketing for what it is, simply making sales that benefit the bottom line.

source: study.com
Undercover Marketing
Undercover Marketing

Undercover marketing is unusual because it doesn't need to use a number of skilled positions that are typically involved in modern marketing like web designers, copywriters, and salespeople. Furthermore, it often involves team members who come from non-marketing backgrounds, specifically for the role of undercover marketing agent.

Word of Mouth
Word of Mouth

Harnessing the power of word of mouth, both in social media and face-to- face, may call for turning to some of the basics of media. It’s not just who the audience is for your marketing message, but how different members of your target audience participate in receiving and passing along information about brands.

source: ama.org