Types of Marketing Strategy
Affinity Marketing. Explore the Strategy of Affinity Marketing. Have you ever been offered a credit card branded with the name of another service? When J.P. Morgan Chase Bank partnered with Amazon.com to offer an Amazon.com Rewards Visa Card, they understood the online shopping market was expanding.
Ambush marketing is a newly popular marketing technique that raises awareness of a brand in covert ways. In fact, the term “ambush marketing” landed sixth in the Global Language Monitor’s “Top Words of 2010,” solidifying its reputation as an emerging marketing method.
Article marketing is one of the oldest strategies used by online marketers to acquire new visitors and increase sales on their websites. The practice typically involves writers and publishers as primary participants, with article marketing services working as intermediaries that help match writers with interested publishers.
But as with all marketing communications, there are effective and ineffective ways to position, design and word the CTA. These best practices make up an effective call-to-action strategy. Where and When to Use CTAs. CTAs are versatile, multi-purpose tools that should be utilized throughout most of your marketing communications.
Cause Marketing. Explore the Strategy of Cause Marketing. What is Cause Marketing? Lightning-fast Internet speeds, mobile technology, and international business have brought the world closer together than ever before. With this closeness comes an awareness of the global hardships that many ignored in the past.
Community Marketing. Explore the Strategy of Community Marketing. Belonging to a community is more than a luxury – it is a fundamental need. Through the evolution of the social media and community marketing, belonging to a community has gotten easier.
Cross-media marketing is what the name suggests—it involves using a variety of media forms to integrate your marketing message into peoples’ consciousness. Using a variety of media puts your company’s message in front of more consumers more often.
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Diversity Marketing. Explore the Strategy of Diversity Marketing. Fifty years ago, a company could be successful marketing only to WASPs (White Anglo-Saxon Protestants), since they represented the majority of the consumer market.
Drip marketing is a plan for communicating information about a company through a steady stream of marketing messages, including emails, social media posts, postcards, phone calls, brochures, and printed newsletters (See also Newsletter Marketing).
Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results. The original term was coined by Jay Conrad Levinson in his 1984 book ‘Guerrilla Advertising’.
What is Inbound Marketing? Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.
Interruption marketing refers to any marketing activity that “interrupts” a viewer’s attention. Essentially, the goal of this type of marketing is to capture the attention of anyone and everyone to generate interest about your product or service.
Video: What is Mass Marketing? - Definition, Advantages & Examples Mass marketing is the advertising or promotion of a product, good or service to a wide variety of audiences with the expectation of appealing to as many people as possible.
Personalized marketing is the ultimate form of targeted marketing, creating messages for individual consumers (See also Targeted Marketing). That said, it is most often an automated process, using computer software to craft the individual messages, and building customer-centric recommendation engines instead of company-centric selling engines.
Relationship marketing is a marketing approach that acknowledges the importance of both the buyer and the seller in the marketing process. The core concept is to build long-term relationships with customers.
Reverse marketing is any marketing strategy that encourages consumers to seek out a company or a product on their own, rather than a company trying to sell specific products to consumers. Companies do this in a wide variety of ways, but the most common method is to provide valuable information to consumers without asking them to purchase anything.
Undercover marketing strategies involve introducing a product to consumers in a way that does not seem like advertising. It is a strategy within the broader technique of stealth marketing, where agents pose as regular people and show products to others who are unaware of the marketing push.
Viral marketing is a business strategy that uses existing social networks to promote a product. Its name refers to how consumers spread information about a product with other people in their social networks, much in the same way that a virus spreads from one person to another.
