Affinity Marketing. Explore the Strategy of Affinity Marketing. Have you ever been offered a credit card branded with the name of another service? When J.P. Morgan Chase Bank partnered with Amazon.com to offer an Amazon.com Rewards Visa Card, they understood the online shopping market was expanding.
Ambush marketing is a newly popular marketing technique that raises awareness of a brand in covert ways. In fact, the term “ambush marketing” landed sixth in the Global Language Monitor’s “Top Words of 2010,” solidifying its reputation as an emerging marketing method.
Article marketing is one of the oldest strategies used by online marketers to acquire new visitors and increase sales on their websites. The practice typically involves writers and publishers as primary participants, with article marketing services working as intermediaries that help match writers with interested publishers.
But as with all marketing communications, there are effective and ineffective ways to position, design and word the CTA. These best practices make up an effective call-to-action strategy. Where and When to Use CTAs. CTAs are versatile, multi-purpose tools that should be utilized throughout most of your marketing communications.
Cause Marketing. Explore the Strategy of Cause Marketing. What is Cause Marketing? Lightning-fast Internet speeds, mobile technology, and international business have brought the world closer together than ever before. With this closeness comes an awareness of the global hardships that many ignored in the past.
Community Marketing. Explore the Strategy of Community Marketing. Belonging to a community is more than a luxury – it is a fundamental need. Through the evolution of the social media and community marketing, belonging to a community has gotten easier.
Best websites on Digital marketing strategy: How to structure a plan? There are surprisingly few quality digital marketing strategy sites since most focus on the strategy. We like to think we're different in our focus on strategy too. These are our top 10 sites to learn more about digital marketing strategy: 1.
What is Inbound Marketing? Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.
Personalized marketing is the ultimate form of targeted marketing, creating messages for individual consumers (See also Targeted Marketing). That said, it is most often an automated process, using computer software to craft the individual messages, and building customer-centric recommendation engines instead of company-centric selling engines.
Reverse marketing is any marketing strategy that encourages consumers to seek out a company or a product on their own, rather than a company trying to sell specific products to consumers. Companies do this in a wide variety of ways, but the most common method is to provide valuable information to consumers without asking them to purchase anything.
Undercover marketing strategies involve introducing a product to consumers in a way that does not seem like advertising. It is a strategy within the broader technique of stealth marketing, where agents pose as regular people and show products to others who are unaware of the marketing push.
Viral marketing is a business strategy that uses existing social networks to promote a product. Its name refers to how consumers spread information about a product with other people in their social networks, much in the same way that a virus spreads from one person to another.