The direct mail vs. mass media question is one we get from agents on a regular basis, and it’s one that doesn’t have a black and white answer. The best answer we can give is that the best case is a carefully selected mix of both direct mail and mass media.
Mass media means technology that is intended to reach a mass audience. It is the primary means of communication used to reach the vast majority of the general public. The most common platforms for mass media are newspapers, magazines, radio, television, and the Internet. The general public typically relies on the mass media to provide information regarding political issues, social issues, entertainment, and news in pop culture.
Mass media is a prevalent tool in our society that is used to communicate with the general public. There are many platforms for mass media. Today we have the newspaper, magazine, radio, television, and the Internet. Mass media also has a heavy impact on our view of society, our opinions on certain topics, education, and entertainment.
Outdoor Advertising Definition: Any advertising done outdoors that publicizes your business's products and services. Types of outdoor advertising include billboards, bus benches, interiors and exteriors of buses, taxis and business vehicles, and signage posted on the exterior of your own brick-and-mortar location.