Mountain Dew Throwback was first released alongside Pepsi Throwback from April to June 2009. Its ingredients and flavor were based on the original lemon-citrus flavor Mountain Dew had when it was an independent brand, and it used packaging and logos reminiscent of the 1973–1996 era of Mountain Dew packaging.
Mountain Dew (stylized as Mtn Dew) is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. A revised formula was created by Bill Bridgforth in 1958. The rights to this formula were obtained by the Tip Corporation of Marion, Virginia.
No Mountain Dew variety looks or tastes like the other, and yet no one challenges their membership in the Mountain Dew family. Its owners see it as something that transcends the senses. Indra Nooyi, CEO of Mountain Dew owner PepsiCo, told BuzzFeed News that Mountain Dew is "an attitude.
Baja Blast is a Mountain Dew flavor, originally only available from esteemed Mexican culinary hotspot Taco Bell. The brand’s tagline when associated with Taco Bell is “a tropical lime storm,” which sounds to us like either complete word salad or the beginning of a potentially brilliant found poem.
Voltage (also known in New Zealand as "Electro Shock") is a Mountain Dew flavor. It was the first to be chosen by fans in the DEWmocracy promotion. Its tagline is "DEW charged with Raspberry Citrus Flavor and Ginseng with other Natural flavors" while its diet version's tagline was "Raspberry-citrus Diet Dew with Natural and Artificial flavors."History Main article: DEWmocracy
In July 2014, White Out was released to New Zealand as part of their regular product line, replacing Electro Shock. It was described as "DEW with a blast of Lemon flavor." DEWmocracy Canada . White Out was one of four Mountain Dew flavors featured in Canada's 2013 DEWmocracy Canada contest.