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Types of Online Advertising

Direct Mail, Catalogues and Leaflets
Direct Mail, Catalogues and Leaflets

Direct mail advertising can include cooperative mailings, where a company's ad goes out with other businesses, or a solo advertising piece that only contains information from one business. Cooperative advertising saves a company money, but solo ads are more effective in generating leads and orders.

Directories
Directories

Directory submission is a very cost-effective way to get links and helps to establish a foundation for Internet marketing. Especially beneficial in helping new websites get noticed, it helps your site build traction in an increasingly crowded and competitive marketplace.

image: mbaskool.com
Display Ads
Display Ads

A display ad, also known as a banner ad, is a form of online paid advertising that is typically a designed image or a photo and copy. Viewers can then click on the image with the promotion to then be taken to the corresponding landing page. Display ads function differently than text ads because they aren’t found in search results.

Email Campaign Managers:
Email Campaign Managers:

Online Advertisement Campaign Management Gain Fast Measurable Growth for Your Company According to small businesses, advertising in the search engines (“paid search”) is the single most effective way to get new customers and clients.

Magazine
Magazine

While traditional offline advertising is used by many companies to drive customers to their websites, many businesses are trying online ads (such as banners, pay-per-click ads, pay-per-call ads and pop-ups) in e-newsletters, on compatible websites, on search engines and in online versions of newspapers and magazines as a way of reaching people who use the internet for shopping or to gather information.

Newspaper
Newspaper

Newspaper provides people with a wide range of advertising options from large full-page spreads to small advertisements in the classifieds and everything in between. If you need help deciding whether newspaper advertising is right for your business or would like to speak to someone knowledgeable in the space, contact us at 360DMG.

Online
Online

Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.

image: anadea.info
Outdoor and Transit
Outdoor and Transit

Outdoor advertising works well for promoting your product in specific geographic areas. While billboards, bus benches, and transit advertising can be very effective for the small-business owner, any successful outdoor campaign begins with your own location's signage.

Radio
Radio

The cost of online radio advertising may be reduced compared to traditional radio advertising. You may be offered more affordable rates like $10 to $50 per commercial. Additionally, many online radio stations participate in targeting, which ensures that your commercials aren't heard by those outside of your intended area.

source: webpagefx.com
Remarketing/Retargeting
Remarketing/Retargeting

Retargeting is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit.

Search Engine Marketing (SEM)
Search Engine Marketing (SEM)

No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business. SEM vs. SEO. SEM versus SEO: What's the difference? Generally, "search engine marketing" refers to paid search marketing, a system where businesses pay Google to show their ads in the search results.

Television
Television

Advances in TV advertising technology now allow for much more cost effective advertising investments and performance models. Many companies are successfully integrating digital marketing strategies with direct response TV advertising, print, and radio. Multi-channel analytics then ties it all together which makes the decision making scenario for marketing executives much easier.

source: forbes.com

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