Types of Public Relations

For example, if a company is launching a new product, a Public Relations Copywriter could: write news releases, create an information kit for the media, write copy for the company website, write scripts for demo videos, and write publicity materials for special events.

A public relations specialist is someone who creates and maintains a favourable public image for their employer or client. They write material for media releases, plan and direct public relations programs, and raise funds for their organizations.

In public relations, publicity is viewed as a way to gain the client media coverage in a cost-efficient and immediate manner. Saying that publicity is the same as public relations ignores the true goals and objectives of each discipline and fails to acknowledge the remaining responsibilities of a PR practitioner.

Employment of public relations managers will be driven by the need for organizations to maintain their public image, especially with the growth of social media. The need to raise funds for nonprofit organizations will require more fundraising managers.

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