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Types of Segmentation

Behavioral Segmentation
Behavioral Segmentation

So what makes behavioral segmentation different from all of the other kinds of segmentation? As opposed to demographic segmentation and psychographic segmentation, behavioral segmentation focuses less on who the consumer is and more about the consumer’s distinct actions in regards to the product or service.

Criteria for Evaluating Segment Attractiveness
Criteria for Evaluating Segment Attractiveness

By identifying the attractiveness of each market segment in your marketing plan using a set of descriptive criteria, you are better able to choose the right target market and then develop an effective positioning strategy based on the target market you have chosen to pursue.

Customer Segmentation: Behavioral
Customer Segmentation: Behavioral

Behavioral segmentation is defined as the act of grouping customers based specifically on how they act as consumers when making purchasing decisions. Some behaviors that marketers look at when segmenting customers include readiness to purchase, level of loyalty, frequency of interactions with your brand, and other factors.

source: fieldboom.com
image: mbaskool.com
Customer Segmentation: Demographic B2B
Customer Segmentation: Demographic B2B

Customer Segmentation: Demographic B2C Demographic segmentation is segmenting the market based on certain characteristics of the audience. Characteristics often include, but are certainly not limited to: race, ethnicity, age, gender, religious, education, income, marital status, and occupation.

Customer Segmentation: Demographic B2C
Customer Segmentation: Demographic B2C

Geographic segmentation is one type of customer segmentation that is extremely easy to implement, as many companies often have their customers’ addresses from landing pages, or their credit cards. Customer Segmentation: Demographic B2C. Demographic segmentation is segmenting the market based on certain characteristics of the audience. Characteristics often include, but are certainly not limited to: race, ethnicity, age, gender, religious, education, income, marital status, and occupation.

Customer Segmentation: Geographic
Customer Segmentation: Geographic

Geographic segmentation is when a business divides its market on the basis of geography. There are several ways that a market can be geographically segmented. You can divide your market by geographical areas, such as by city, county, state, region, (like the West Coast), country, or international region, (like Asia). You can also divide the market into rural, suburban, and urban market segments. And, you can segment a market by climate or total population in each area.

source: study.com
Customer Segmentation: Psychographic
Customer Segmentation: Psychographic

Psychographic segmentation is one which uses peoples lifestyle, their activities, interests as well as opinions. There are 5 different factors used to define psychographic segments. Psychographic segmentation is one which uses peoples lifestyle, their activities, interests as well as opinions.

Demographic Segmentation
Demographic Segmentation

Demographic segmentation is market segmentation according to age, race, religion, gender, family size, ethnicity, income, and education. Demographics can be segmented into several markets to help an organization target its consumers more accurately.

source: study.com
image: wigzo.com
Geographic
Geographic

Geographic segmentation is when a business divides its market on the basis of geography. You can geographically segment a market by area, such as cities, counties, regions, countries, and international regions.

source: study.com
Other Types of Consumer Segmentation
Other Types of Consumer Segmentation

Thus, the above are the 4 main types of market segmentation. Usage based market segmentation, Benefit segmentation, price based market segmentation, all these different types of segmentation are a derivative of the above 4 types only.

Psychographic
Psychographic

Segmentation is used mainly to target a certain group from within a population. Psychographic segmentation is one which uses peoples lifestyle, their activities, interests as well as opinions to define a market segment. Psychographic segmentation is quite similar to behavioral segmentation.

Psychographic Segmentation
Psychographic Segmentation

Psychographic segmentation involves dividing your market into segments based upon different personality traits, values, attitudes, interests, and lifestyles of consumers. This segmentation is advantageous because it allows you to engage in product design and marketing in a focused manner.

source: study.com