What is the adidas NMD? The adidas NMD is a lifestyle sneaker that pays homage to moments from the adidas collective memory. The NMD references archival adidas shoes like the Micro Pacer, the Rising Star and the Boston Super, letting the past empower the future.
The Air Max Plus first hit shelves in 1998, a time when aggressive, baroque designs were the hottest thing in sneakers. (See: The Ferrari-inspired Air Jordan 14, or the cartoonish Air More Uptempo). But as everything 90s is back in style—like big-ass logos, wide-leg jeans, and over-the-top Gucci—it's natural that a re-released Nike Air Max Plus would become a hit.