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Types of Strategies

Cause Marketing
Cause Marketing

Cause Marketing. Explore the Strategy of Cause Marketing. What is Cause Marketing? Lightning-fast Internet speeds, mobile technology, and international business have brought the world closer together than ever before. With this closeness comes an awareness of the global hardships that many ignored in the past.

Diversity Marketing
Diversity Marketing

Diversity Marketing. Explore the Strategy of Diversity Marketing. Fifty years ago, a company could be successful marketing only to WASPs (White Anglo-Saxon Protestants), since they represented the majority of the consumer market.

Internet Marketing
Internet Marketing

These 10 strategies have been proven to help companies gain new exposure. By following the above tips you'll be on your way to creating a concrete internet marketing strategy that could boost your business substantially.

Paid Advertising
Paid Advertising

10 Popular Paid Online Advertising Strategies September 13, 2013 - Digital Marketing In today’s time and age, website owners are constantly barraged with more and more ways to advertise their sites — which is a good thing because we have plenty of options, both free and paid.

Relationship Marketing
Relationship Marketing

Relationship marketing leads to a greater client experience with your firm. A greater client experience translates into a stellar reputation for your firm, which in turn leads more of the right clients to your door.

Transactional Marketing
Transactional Marketing

Transactional marketing is a business strategy that focuses on single, "point of sale" transactions. The emphasis is on maximizing the efficiency and volume of individual sales rather than developing a relationship with the buyer.

Undercover Marketing
Undercover Marketing

Undercover marketing strategies involve introducing a product to consumers in a way that does not seem like advertising. It is a strategy within the broader technique of stealth marketing, where agents pose as regular people and show products to others who are unaware of the marketing push.

Word of Mouth
Word of Mouth

Word-of-mouth marketing (WOM) is a powerful asset in our line of work. It not only piques people’s interest, but as the name implies, it gets people talking. About 62% of consumers search online for reviews and information before purchasing a product and a whopping 90% believe brand recommendations from friends.

source: impactbnd.com
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