5. Toblerone. Famous brand logos with hidden meanings - Toblerone The coat of arms of Bern (where Toblerone is made) has a bear on it. So does the Toblerone logo. read more
According to BBC, he said customers will unconsciously recognize the logo as “symbolism of a pair of nourishing breasts.” Whether this is true or not, their logo is one of the most recognizable in the world. read more
In an interview with Fast Company, the logo's designer, Lindon Leader, said,"The arrow could connote forward direction, speed and precision, and if it remained hidden, there might be an element of surprise, that aha moment." The design has won over 40 awards and was ranked as one of the eight best logos in the last 35 years by Rolling Stone magazine. read more
The Secret Meanings Behind 40 Brand Logos Look again at some of the logos from major brands. They may contain images or references that support the brand's message or product. read more