What's the meaning of the Nike logo?

The Nike logo – known as the 'Swoosh' – is the simplest logo imaginable, consisting of only two lines. And yet, this remarkable logo represents billions of dollars worth of accumulated branding and marketing associations. But what does it mean? Let's take a look at the Nike logo meaning and history. read more

A: The Nike logo is meant to suggest movement, because it represents the wings of the Greek goddess of victory, Nike. The iconic "swoosh" was designed in 1971 by Portland State University student Carolyn Davidson, who was hired by the company's co-founder, Phil Knight. read more

The Nike logo meaning is imbued with the results of long-term, multi-billion dollar branding efforts. This brand represents transcendence through sports. It carries with it decades worth of affiliated basketball heroism, urban hip-hop attitude, and more. read more

The hidden meaning behind the Nike logo is the wing in the air in the far-famed statue of the Greek Goddess of victory, Nike who largely influenced countless brave warriors. It is referred to as "Swoosh" , as a reference to the fibers used in Nike shoes. read more