How do google ads work?

Answer by Chuck Topinka, AdWords Certified since 2010, on Quora, The key to how Google AdWords works is the Quality Score. Quality Score is generally how well an ad group, keywords, ad, and landing page relate to what a person is searching for, and how likely someone is to click on the ad. read more

When you deliver ads based on user searches the ads are more relevant, so people are more likely to click. Find everything you need to run ads next to search results, whether you already have search or not. read more

The time it takes for Google AdWords to look at all the relevant advertisers bidding for a search term, decide whether there will be an auction or not, hold that auction, work out which ad offers a mixture of highest maximum bid + quality score and finally serves that ad on the results page, is the time it takes for someone to type a search term into Google and receive the results. read more