How often should you spray cologne on?

So traditionally the purpose of a cologne was to refresh an application of Extrait or Eau-de-parfum. As to how frequently one should re-apply a cologne depends on how strong it is by nature, and how evanescent (tending to disappear on the skin). read more

If you’re unsure how strong a cologne is, ask a friend to help you out. If they can smell you from a few feet away, it’s definitely too much. Spraying cologne on your clothes is also a soft no. Cologne on clothing isn’t really a bad thing, but spraying it on your direct skin is much better. read more