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What is the influence of Coco Chanel on fashion?

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Arguably the most influential fashion designer of all time, Coco Chanel revolutionised the way women wore clothes and paved a new way for the fashion brand, capitalising on the changing times she was living in and her status as a fashion icon. read more

Coco Chanel loved wearing trousers herself, often borrowing her boyfriend’s suits, and she began designing trousers for women to wear while doing sports and other activities. Soon trousers became a fashion choice for women rather than merely a functional garment. read more

With such moves, fashion history is made. Since Mr. Lagerfeld's arrival, a more modern Chanel image has evolved. The Chanel message is so strong - with its new sense of proportion and distribution of feminine details - that it has had a definite impact on international fashion. read more

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