What is wrong with brands?

Purpose is one of marketing's trendiest buzzwords lately, and a new study from Kantar Consulting shows that it's for good reason, with purpose-led brands growing at twice the rate of those without. read more

There’s nothing wrong with brands. I think there’s more wrong with what meaning people ascribe to brands. Brand loyalty is something businesses count on, and is often part of how a business or product is valued. Someone earlier in this thread said it well - a brand is a set of expectations reliably met. read more

To build a brand and create something which is memorable and to be able to create something so strong, needs strategy. A clear focus and expertise. With this comes an element of cost. Making sure you have those brand experts and design teams working together so that what you get is exactly right. read more

Russell Brand started off life looking like an East End version of the character “Buzz” from Home Alone. Then with the help of illegal narcotics and their associated contrived aesthetics; he became a superficial Goth-wannabe, complete with all the clichéd piercings and tattoos. read more