Why do potato chips taste so good?

Potato chips are soaked in fat. And fat is fascinating because it's not one of the five basic tastes that Aristotle identified way back when—it's a feeling. read more

MM: Potato chips! In researching the book I’d find myself drawn irresistibly to my potato chip stash. They’re nice and salty, which tells the brain to eat more, and loaded with fat, which has twice the calories of sugar and doesn’t alert [the] brain to overeating. read more

When it comes down to it, there are a lot of factors that make for a good bag of chips: saltiness and crunch, sturdiness of the chip and its ability to hold well with dip, and lack of super-greasy fingers after eating chip after chip. read more

Potato chips hit three out of four of our major food craving components, fat, salt and starch. Our bodies want these things because fat and starch provide energy and salt makes everything taste better. read more