The reason why many images from the 60's era still stay in our minds is only because of its intensity and this directly translates to 'Monochrome = Memory Retention'. Black and white photography is known to give a lot of depth on any subject. read more
The reason why many images from the 60’s era still stay in our minds is only because of its intensity and this directly translates to ‘Monochrome = Memory Retention’. Black and white photography is known to give a lot of depth on any subject. read more
*Based on the concept of visual change in negative exposure of one stop ( a factor 2x). This change in tone is referred to as a zone in Black and White photography. Most prints contain about 9 zones. The 18 % reflectance gray card responds to zone V (5). In the Munsell system of color notation, middle value of 5 has a reflectance of approximately 18 %. read more