How is Adidas related to Puma?

Two of the world's most renowned shoe companies were birthed from a bout of bad blood between siblings. read more

Adidas and Puma may be among the most recognized brands in the world, but neither might exist if not for a bitter rivalry between two brothers from a little-known village in Germany. read more

However due to name conflict with another company named Adaada, Adolf had to re-register his company under the new name Adidas in 1949. Due to the rivalry, both Puma and Adidas, despite being headquartered in the town of Herzogenaurach, were separated by the river Aurach. read more

The rivalry between two of the world’s most recognizable brands went far beyond mere corporate competition. It was a vicious family feud that not only pitted two brothers against one another, but also divided the inhabitants of their hometown into warring factions — and lasted 60 years. read more