How much information can the brain store?

Computers store data as bits, which can have two potential values — 0 or 1. But that binary message from a neuron (to fire or not) can produce 26 different sizes of neurons. So they used basic information theory to calculate just how many bits of data each neuron can hold. read more

The question of just how much information our brains can hold is a longstanding one. We know that the human brain is made up of about 100 billion neurons, and that each one makes 1,000 or more connections to other neurons, adding up to some 100 trillion in total. read more