What influences your purchase of skin care or beauty products?
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I have dry, sensitive, extremely pale, sun sensitive skin. I am also allergic to some ingredients in some products, mainly lanolin. So it takes care to maintain a balance and not cause more issues. read more
Let consumers sample your skin care products before they commit to making a purchase. Companies such as Sephora, which offers a wide range of brands, and Burt’s Bees, a company with several beauty product lines, use product sampling to market their skin care lines. Sampling helps ease a consumer’s hesitation. read more
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59% of Women Spend Over $150 on Cosmetics Annually
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