What is brand proliferation?

This is an awesome question. Brand proliferation occurs when a company creates and markets new products and line extensions that are slight variations of the same product. It's differntiating for the sake of differntiating and not based on a meaningful strategy. One of my favorite examples is toothpaste e.g. read more

Brand proliferation occurs when a company creates and markets new products and line extensions that are slight variations of the same product. It's differntiating for the sake of differntiating and not based on a meaningful strategy. read more

Brand proliferation is when a firm puts out new brand names under the same product lines. For example, Huggies is a firm owned by Kimberley-Clark. Huggies is best known for producing disposable diapers, and has different product lines such as Pull-Ups and Little Swimmers. read more

Brand proliferation is a business malady that afflicts certain kinds of entities, particularly global corporations, conglomerates and holding companies. It usually occurs as a consequence of healthy growth until the condition metastasizes in the corporate body, either through benign neglect or misguided thinking. read more