What is synergistic communication?

Synergistic communication is derived from the idea of media synergy. When referring to synergy in mass communication, we define it as a group of media outlets who all are under one roof who advertise for each other often, usually for free. read more

Synergistic communication simply means keeping your mind open to new possibilities, unexpected suggestions and novel ideas. To work effectively, the communication must occur within an environment of mutual trust, where the communicators feel free to express unusual and creative ideas without fear of ridicule or criticism. read more