RC Cola, believe it or not. Until the early 70's, soda manufacturers never mentioned the names of their competitors in their ads. read more
Cola war never ends ( Blue vs Red ) PepsiCo and Coca Cola Co. are involved in what is called as a duopolistic market. So their survival only depends on a continuous war situation that has taken various forms of pricing, franchising etc in various geographies and product lines. read more
The rivalry between Coca-Cola and Pepsi is legendary. Although the feud really heated up with the Pepsi Challenge in 1975 —which prompted Coca-Cola's horrific New Coke debacle— the brands have been fighting each other for more than a century. And not just about product development. read more