First there is the Non-Acculturated who only know how to navigate within the Hispanic culture. Next there is the Acculturated who are born in the United States of Hispanic decent and only know how to navigate the American culture. read more
Hispanic households are considered “behaviorally acculturated” when purchasing patterns match the behavior of non-Hispanic households. The chart below shows the index of the behavioral acculturation measure for U.S. Hispanics with varying language preferences. read more
First there is the Non-Acculturated who only know how to navigate within the Hispanic culture. Next there is the Acculturated who are born in the United States of Hispanic decent and only know how to navigate the American culture. And finally, the Semi-Acculturated or those people who can navigate in both cultures with ease. read more