How will self-driving cars affect Uber?

National Transportation Safety Board investigators examining a self-driving Uber vehicle that was involved in a fatal accident in Tempe, Ariz., on Sunday night. Uber has suspended tests of its .... But it is unclear how the crash will ultimately affect Uber's plans for autonomous vehicles. read more

Short Answer: Self-driving cars will enable Uber, Lyft, Sidecar and other transportation services to deliver an experience that is more personalized, cohesive, consistent, all at a lower cost. The quality of this experience will determine who wins. read more

Uber told us at its event this week that it regards self-driving cars as a problem that will ultimately be solved by software engineers. But hardware is still part of the equation. Ford, Mercedes, General Motors, and Volvo have all been making cars for the better part of a century. read more

Uber’s bet is that self-driving cars will dramatically change the economics of ride-hailing by cutting out the cost of human drivers. It’s also betting that ride-hailing will become safer and more efficient. Travis Kalanick, the company’s founder and CEO, has called the matter “basically existential” for Uber. read more